Is American Chocolate Really That Bad? Comparing USA and UK Chocolate

When it comes to indulging in chocolate, taste is everything—but did you know that where your chocolate comes from can dramatically impact its flavour, texture, and quality? In the world of sweet treats, there’s a long-standing debate between American chocolate vs. UK chocolate. Let’s break down the key differences and find out why so many Canadians are leaning toward imported UK chocolate.

1. Ingredients: The Core of Flavour

American chocolate, especially brands like Hershey’s and Reese’s, often includes butyric acid, a compound that gives it a slightly tangy or sour aftertaste. This is a byproduct of the way Hershey processes its milk and is one of the most debated aspects of American chocolate.

In contrast, UK chocolate, such as Cadbury, Galaxy, and even UK KitKat, uses a higher percentage of milk solids and cocoa butter. This results in a smoother, creamier texture and a richer taste that many describe as more “luxurious.”

2. Cocoa Content

UK regulations require a minimum of 20% cocoa solids in milk chocolate, whereas in the US, the minimum is only 10%. That means UK chocolate typically has double the cocoa, leading to a deeper, more intense chocolate flavour.

For example:

1. UK Cadbury Dairy Milk vs. US Cadbury (licensed and made by Hershey in the US) – completely different taste experiences.
2. Galaxy Smooth Milk is known for its velvety cocoa taste compared to the more sugary profile of Hershey's Milk Chocolate.

3. Sugar and Sweetness

American chocolate tends to be sweeter, with sugar often listed as the first ingredient. This results in a more candy-like flavour profile, which some find overly sweet.

UK chocolate balances sugar with cocoa and milk solids, offering a more rounded and satisfying flavour.

4. Texture and Melting Point

Because UK chocolate contains more cocoa butter, it has a smoother mouthfeel and melts more evenly. American chocolate can sometimes feel gritty or waxy in comparison.

5. Examples of Popular Brands

Popular American Chocolates:

• Hershey’s Milk Chocolate
• Reese’s Peanut Butter Cups
• M&M’s (US version)
• Butterfinger

Popular UK Chocolates:

• Cadbury Dairy Milk (UK version)
• Galaxy Smooth Milk
• UK KitKat (smoother and creamier than US version)
• UK M&M’s (noticeably different chocolate inside)

6. Availability in Canada

Thanks to specialty retailers like InOutSnackz, Canadians can now enjoy the full range of UK imported chocolate without leaving the country. Many customers who try both end up preferring the UK versions for their richer taste and smoother texture.

Final Thoughts: Which One Wins?

While taste is subjective, most side-by-side comparisons favour UK chocolate for its higher cocoa content, creamier texture, and less sugary profile. Whether you're team Hershey or Cadbury, there’s no denying that the difference in quality is more than just hype.

Craving a taste test? Shop our selection of imported UK and American chocolates online at InOutSnackz and decide for yourself which side you’re on!