Thailand is famous for its colourful markets, delicious street food, and innovative drinks. From iced teas to tropical smoothies, beverages in Thailand are more than just refreshments — they’re a cultural experience. One drink that’s been gaining international buzz is the yogurt drink Thailand trend, a probiotic-packed refreshment that’s both tasty and healthy.
Whether you’re curious about trying one for the first time or looking to understand why yogurt drinks are booming worldwide, here’s everything you need to know about this Thai favourite.
The Origins of Yogurt Drinks in Thailand
While yogurt itself has been enjoyed for centuries, drinkable yogurt became popular in Thailand in the late 20th century, influenced by both Japanese and Korean imports. Over time, Thai brands began experimenting with local tropical fruits like mango, lychee, and passion fruit, creating a unique style of yogurt drink that blended tradition with modern taste trends.
Today, yogurt drink Thailand products are available in nearly every convenience store across the country — often found right next to bubble tea, sodas, and flavoured milks.
Why Yogurt Drinks Are So Popular in Thailand
- Perfect for hot weather – Thailand’s tropical climate makes cold, creamy yogurt drinks the ultimate refreshment.
- Probiotic benefits – Supporting gut health and digestion is a huge reason for their popularity.
- Affordable & accessible – Unlike specialty coffees or bubble teas, yogurt drinks are widely available at budget-friendly prices.
- Fun flavours & textures – Many Thai yogurt drinks feature chewy bits of fruit or jelly, making them more exciting than plain dairy drinks.
- Cultural influence – Thai consumers love drinks that combine flavour, function, and fun — yogurt drinks hit all three.
Popular Yogurt Drink Thailand Brands
Several well-known Thai and international brands dominate the market:
- Dutchie Yogurt Drink – A household name in Thailand, offering fruity flavours like orange, blueberry, and lychee.
- Betagen – Thailand’s answer to Yakult, this cult-favourite probiotic drink is especially loved by kids and young adults.
- Meiji Bulgaria Yogurt Drink – Originally Japanese, but hugely popular in Thailand, known for its smooth and creamy consistency.
- Foremost Yogurt Drink – A trusted Thai brand focusing on nutritious dairy-based beverages.
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The Health Benefits of Yogurt Drinks
Yogurt drinks aren’t just a sweet treat — they’re also nutrient-packed functional beverages. Here’s why more people are reaching for them:
- Digestive support – Live probiotics help balance gut bacteria.
- Immune boost – Probiotics and vitamins support overall immunity.
- Protein & calcium – Great for bone health and muscle recovery.
- Energy refresh – Naturally filling, making them a smart snack choice.
- Lower-sugar options – Health-conscious versions are becoming more common in Thailand.
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Yogurt Drinks vs. Bubble Tea: Which Is Better?
In Thailand, bubble tea and yogurt drinks compete for attention, but they serve different purposes. Bubble tea is indulgent, often high in sugar, and focused on fun textures. Yogurt drinks, on the other hand, provide a healthier refreshment with fewer calories and more functional benefits. Many Thai consumers enjoy both, depending on whether they want a sweet treat or a refreshing, gut-friendly drink.
The Global Spread of Thai Yogurt Drinks
The yogurt drink Thailand trend has now crossed borders, popping up in international Asian supermarkets and snack shops. In Canada, the U.S., and Europe, consumers are increasingly looking for probiotic-rich beverages as alternatives to sodas and energy drinks.
Health trends, combined with the global fascination for Asian snacks and drinks, have helped yogurt drinks gain popularity far outside Thailand.
Where to Buy Yogurt Drinks from Thailand
If you’re not in Bangkok or Chiang Mai, you can still experience authentic Thai yogurt drinks through international snack shops like InOutSnackz, which import a variety of Thai beverages. Pairing a yogurt drink with exotic chips or rare candy makes for a fun and flavourful experience at home.
Pro Tip: Try a tropical flavour like lychee or passionfruit for the most authentic Thai-style yogurt drink experience.
Final Thoughts
The rise of yogurt drink Thailand isn’t just another food trend — it’s part of a bigger global shift towards functional, probiotic-rich beverages that balance health and enjoyment. Whether you’re in Thailand grabbing a quick bottle at 7-Eleven or shopping online for imports, this is one drink trend you don’t want to miss.
