The Secret World of Airport Snacks – What Travellers Are Really Buying Around the Globe

Traveling isn’t just about the destination—it’s about the snacks you pick up along the way. In 2025, airport snacks have become a world of their own, with travellers documenting “snack hauls” from around the globe and turning terminal food finds into viral social media moments. Whether it's a rare Kit Kat from Japan or a luxury chocolate bar from Switzerland, duty-free snacks are now a category worth watching.

Let’s dig into why airport snacks are booming—and what’s trending at terminals from Toronto to Tokyo.

Why Airport Snacks Are Trending

1. Global Access to Rare Treats
   Airports are hubs for exclusive, country-specific snacks you often can’t get anywhere else. These include:

• Flavoured chips only sold in certain regions
• Candy bars made with local ingredients
• Unique beverages not available in local stores

2. Travellers Love Limited Editions
   Snack companies know airports are high-traffic zones. That’s why many launch travel-exclusive editions—such as the Dubai-only camel milk chocolate bar or Tokyo Banana’s regional varieties.

3. Social Media Snack Hauls
   Platforms like TikTok and Instagram are flooded with airport snack haul videos. Travellers love showing off their finds, which makes others curious and inspired to seek them out too.

4. More Time, More Browsing
   Travellers stuck in terminals often wander into duty-free shops or newsstands—and that extra time leads to spontaneous snack purchases.

The Coolest Snacks Found at Global Airports

Here are some standout airport snack trends in 2025:

• Heathrow, London: Shortbread biscuits, Walker’s crisps in exclusive flavours (think: black truffle), and gin-infused chocolates.
• Haneda, Tokyo: Kit Kat Chocolatory Editions, Tokyo Banana variations, and wasabi peanuts.
• Dubai International Airport: Camel milk chocolate bars, saffron pistachio sweets, and cardamom-infused cookies.
• Toronto Pearson: Maple-flavoured popcorn, ice-wine jelly candies, and ketchup chip chocolate bars.
• Changi, Singapore: Durian-flavoured treats, salted egg yolk snacks, and local tea-infused cookies.

Travel Snacks to Watch in 2025

The line between souvenir and snack is blurring fast. In 2025, airports are leaning into that with:

• Snack gift boxes for tourists in a hurry
• Customizable snack bundles at checkout kiosks
• Augmented Reality (AR) snack tours showing you origin stories while you shop
• QR code ordering from your seat at the gate

Tips for Snacking Smarter at Airports

If you're planning your next snack haul, here’s how to make it count:

• Look for regional labels – "Airport Exclusive," "Only in Dubai," "Made in Tokyo"
• Shop early in your journey – smaller airports might not stock as many niche snacks
• Go beyond candy – snacks include drinks, teas, instant noodles, and even infused nuts
• Don’t skip local brands – some of the most exciting flavours come from regional snack companies

Final Thoughts

Airport snacks aren’t just convenience food anymore—they're cultural souvenirs, viral content, and international food experiences wrapped in packaging. For snack lovers, an airport is a treasure trove of global goodies waiting to be discovered.

At InOutSnackz, we get it. That’s why we’re always on the lookout for snack trends spotted in international terminals and work to bring those global bites closer to home in Canada. So, if you missed grabbing that exclusive chocolate bar on your last trip, check us out—we might just have it on our shelves.

Snack globally. Live locally. Shop InOutSnackz.