Why Swedish Candy Went Viral – The Global Obsession with BUBS and Beyond
The Sweetest Scandinavian Surprise: Swedish Candy Takes Over
In 2024 and continuing into 2025, candy lovers across the globe became obsessed with one surprising export: Swedish candy. With bold flavors, unique textures, and visually striking shapes, candy from Sweden—especially from brands like BUBS—went from niche import to viral sensation almost overnight.
Here at InOutSnackz, we saw firsthand how fast Swedish candy sold out once TikTok influencers and candy vloggers got their hands on it. But what made these Scandinavian sweets such a hit with global audiences? Let’s break it down.
BUBS – The Brand That Started It All
One of the most iconic names in the Swedish candy scene is BUBS Godis. Known for their oversized foam and jelly candies in wild flavor combinations like sour raspberry & lemon, cola & banana, and watermelon skulls, BUBS brought an entirely new kind of candy to the spotlight.
BUBS candies are often:
- Vegan-friendly
- Palm-oil free
- Gelatin-free
- Bursting with natural fruit flavours and mega sour coatings
The BUBS Big Skull Gummies became an international social media sensation, thanks to their bold design, chewy foam texture, and extreme taste. The look alone makes them perfect for TikTok and Instagram hauls.
Why Did Swedish Candy Go Viral?
Several reasons contributed to the global hype:
-
TikTok & YouTube Reaction Videos
Influencers from Europe and North America began reviewing massive Swedish candy hauls—especially from stores like Hemmakväll (Sweden’s version of a bulk candy shop). BUBS candies stood out visually and had dramatic flavor reactions—perfect for content. -
Health-Conscious Appeal
Compared to typical North American candy, Swedish options often use less artificial colouring, plant-based ingredients, and natural flavouring, which appealed to younger, ingredient-aware audiences. -
Unique Flavors
Flavors like salty licorice, sour cola, and fruit foams aren’t commonly found in mainstream North American candy aisles. The novelty factor alone created a ton of buzz. -
Bulk Candy Culture in Sweden
Sweden is home to the tradition of “Lördagsgodis” (Saturday Candy), where kids are encouraged to indulge once a week in a mix of sweets. This created a diverse candy industry and an entire culture around variety and moderation, something international audiences found charming and different.
More Than BUBS – Other Swedish Candy Brands That Gained Traction
- Malaco – Known for classics like Swedish Fish (yes, they’re originally Swedish!)
- Fazer – Although Finnish in origin, many of their chocolate bars and candy assortments are popular throughout Sweden.
- Kolsvart – Premium Swedish gummies with flavours like elderflower and sour blueberry.
These brands have started popping up at boutique snack shops across Canada and the U.S., often in limited quantities due to high demand and import costs.
Where Can You Find Swedish Candy in Canada?
Right here at InOutSnackz. We carry trending Swedish candies, including BUBS Skull Gummies, Sour Fruit Foams, and other rotating favourites. Our customers in Belleville and across Canada can now get a taste of Europe’s sweetest sensation without flying across the ocean.
And when these items go viral (again and again), we’re your local hookup.
Final Thoughts
Swedish candy isn’t just another trend—it’s a whole cultural experience. With their bold aesthetics, vegan-friendly ingredients, and flavor-forward profiles, Swedish treats deliver on the promise of “snacking differently.”
Whether you’re into foam skulls, fruity sour belts, or want to try the infamous salty licorice, now’s the time to join the global movement.
Shop online at inoutsnackz.com or visit us in-store for the latest Swedish candy drops. Don’t forget to follow us on TikTok to catch the next viral snack wave!
