When it comes to nostalgic sweets, few brands trigger warm memories like Swizzels—the iconic British candy maker known for colorful, fizzy, and playful treats like Love Hearts, Drumstick lollies, Refreshers, and Double Dip. Though long adored in the UK, Swizzels sweets have recently seen a surprising surge in popularity in Canada, especially among fans of imported snacks and retro candy.
At InOutSnackz, we’ve seen more and more Canadian customers hunting for these British classics. So what’s behind this sugary renaissance? Let’s take a closer look at why Swizzels candy is trending in 2025, and why Canadians are loving it more than ever.
A Taste of Nostalgia
In a world increasingly driven by nostalgia, especially post-pandemic, people are revisiting childhood comforts—including food. Swizzels’ whimsical packaging and classic flavors remind many adults of better, simpler times. Even if you didn’t grow up in the UK, the retro vibes are universally appealing.
From the fizzy sherbet of Double Dip to the playful messages on Love Hearts, these sweets offer more than just taste—they offer emotional connection. With the global rise in demand for nostalgic snacks, Canadian shoppers are gravitating toward brands like Swizzels that stand the test of time.
TikTok and Social Media Fueling the Trend
Like many viral food items, Swizzels’ comeback has been driven by TikTok and Instagram. Influencers who specialize in exotic snacks or nostalgic food hauls often include Swizzels in their content, introducing the brand to new generations.
Videos showing people reacting to the sourness of Refreshers or reminiscing about childhood candy favourites now regularly go viral, helping fuel demand in places where the brand was previously unknown.
Unique UK Flavour Profiles
Unlike many North American candies that focus on caramel or peanut butter, Swizzels products are fruity, fizzy, and tangy—an experience that's exciting and different for Canadian palates. British sweets, including Swizzels, often lean toward less sweetness and more flavour complexity, which appeals to modern consumers seeking variety.
Popular Swizzels treats include:
- Love Hearts – Conversation candies with sweet and tangy fizz.
- Drumstick Lollies – Raspberry and milk-flavoured chewy lollipops.
- Refreshers – Fruity, chewy taffy bars with a fizzy centre.
- Double Dip – A sherbet dipping candy with two flavours and a candy stick.
Imported Candy Appeal
There’s a growing trend in Canada toward imported snacks, particularly from the UK, Japan, and South Korea. Shoppers are more curious than ever about trying new flavours, textures, and formats. At InOutSnackz, our selection of Swizzels is always a hit with customers looking for something different from the usual North American candy aisle.
Plus, the affordability of Swizzels sweets compared to other imported luxury brands makes it accessible for both kids and adults.
Healthier Than You’d Expect?
While “candy” and “health” don’t always go hand in hand, many Swizzels products are vegan-friendly, gluten-free, and free from artificial colours—something more health-conscious consumers appreciate. These added benefits make them a more inclusive treat for families with dietary restrictions.
Final Thoughts: Should You Try Swizzels?
Absolutely. Whether you're chasing childhood memories or just curious about trying something new, Swizzels sweets deliver on flavor, fun, and nostalgia. As more Canadian stores stock up on imported UK snacks, we expect Swizzels to continue growing in popularity.
